Case Studies
Category
Industry Sector
Delivering Wind Solutions and Training to Cement Leadership Position and Attract Top Talent
Twentytwo & brand’s communication strategies garner press coverage to elevate brand leadership
Company Overview
Pearce Renewables is a leading national provider of operations and maintenance services for mission-critical renewable energy infrastructure. It services wind, solar, EV charging, and energy storage infrastructure customers around the clock. A trusted name in the industry, Pearce has built a reputation for delivering operations and maintenance solutions customized to the needs of its clients and their projects. The company services over 300 sites (37GW) of wind, 6,500 sites (25.5GW) solar, and over 10,000 EV charge points.
Brand Challenge
A nationwide leader in servicing renewable energy infrastructure, Pearce recognized that they needed help telling a cohesive story. With a varied audience across owner-operators, site engineers, and recruiting, Pearce wanted help positioning their services, building credibility in the market, and presenting their solutions in a clear and simple way while demonstrating technical sophistication. It also wanted to highlight innovative ways it is building its workforce and increasing retention through training.
Strategic Solution
Twentytwo & brand was brought on to help Pearce tell their story to the world. The team embarked on a program rooted in storytelling, crafting an overarching strategy to demonstrate thought leadership across target markets (wind and solar in particular) and elevate the brand to attract and retain top talent.
The team focused on media and press outlets, social media, and the Pearce website to deliver compelling content across blog posts, featured articles, and case studies. By focusing on what makes Pearce different, it was able to demonstrate its leadership across a diversified client portfolio of companies.
Powerful Impact
Articles placed with national news outlets (North America Clean Energy and Power Magazine) delivered on Pearce’s goals of driving education and thought leadership in wind energy
Press release on Pearce becoming an independent authorized Global Wind Organization (GWO) training provider garnered national reach across three outlets with combined total monthly website visitors of 284k
Consider The Impact:
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